From Yasmin Ahmad:
I suspect a filmmaker is fundamentally no different from a novelist or a poet, or even a painter or photographer.
We all just want to tell a story. Or to put across a feeling we have about humanity, as we observe it.
I believe these feelings and observations must stem from a clear intention, and a sincere personal concern for the human condition. No use pretending, because sooner or later, the viewer or reader will see through your mask.