Professor Neil Roberts, from the University's Magnetic Resonance and Image Analysis Research Centre, (MARIARC), explains: "The effect on the brain is a bit like a magic trick; we know what the trick means but not how it happened. Instead of being confused by this in a negative sense, the brain is positively excited. The brain signature is relatively uneventful when we understand the meaning of a word but when the word changes the grammar of the whole sentence, brain readings suddenly peak. The brain is then forced to retrace its thinking process in order to understand what it is supposed to make of this unusual word."There you go! Your brain goes all orgasmic when the Bard spouts something indecipherable! Science has proven it!