Sure, it's a gimmick but it's a pretty gimmick! Books made to look like cigarette boxes:
Conrad, Hemingway, Kafka , Kipling, R. L. Stevenson and Tolstoy all get their smokes. Not bad.
As one habit dies hard, another takes hold.
The ban on smoking in public places comes into operation in the UK on July 1, 2007. Tank is launching a series of books designed to mimic cigarette packs –
the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane.
TankBooks pay homage to this monumentally successful piece of packaging design by employing it in the service of great literature. Cigarette packs are iconic objects, familiar, tried and tested, and over time TankBooks will become iconic objects in their own right. The launch titles are by authors of great stature – classic stories presented in classic packaging; objects desirable for both their literary merit and their unique design.