Lev Grossman asks the question in Time magazine:
It's quite possible that nobody wants to be the Voice anymore. It's "a great aggravation for anybody who has been selected," says Gary Fisketjon, vice president and editor at large at Knopf, who edits both Ellis and McInerney. "Writers are always speaking for themselves and not for a generation. I don't know if they want that responsibility. I think it's something that nobody would feel comfortable with unless the ego was completely untrammeled." At least one Voice emeritus has nothing but relief that his term is over. "I think the very idea is narcissistic," says Coupland, whose most recent novel (his 11th), JPod, is set at a video-game company. "I got stuck with the ridiculous label for a while because Generation X had the word generation in the title."