I'd have to agree with Eyeris on this:
Reading is cool, ok? It makes you look intellectual, and shows you actually have a brain beneath all that gelled dyed hair. Oklar, maybe in your eyes being seen with a book is not as cool as being seen in some Beemer or a SLK; but heck, I'd rather be able to strike up a conversation with a girl PROPERLY, rather than just sidling up to her and going, "Hey, How you doing? Wanna take a ride in my SLK?". How shallow did you think she is?